Comments on: Top Persuaders Easily Impact Emotions

By: Ron Hudson

Ron Hudson — Fri, 18 Sep 2009 00:22:27 +0000

Howdy Melody, glad you stopped by and left comment! You are 100% CORRECT about it being almost impossible for buyers to remain unemotional during a transaction. Over 20 years ago, someone told me that, “People buy for emotional reasons and justify with logic.” With that in mind, it’s our responsibility as sellers/marketers to honestly present the benefits/results of our products and services. Thanks for both of your comments!

Warmly,

Ron

By: Ron Hudson

Ron Hudson — Fri, 18 Sep 2009 00:09:02 +0000

David, thanks for stopping and leaving your comment! It’s unfortunate that we have to be on guard against unethical uses of influence by so many people. However, as you might imagine, that is the very reason why I believe learning the tools will prevent us from being suckered. Again, thanks!

Warmly,
Ron

By: David

David — Sat, 12 Sep 2009 22:30:53 +0000

It seems to me that many con artists rely on such trickery and smoke and mirrors. Sell the sizzle, not the steak, right?

I say if your steak can not sell itself by being legitimately seen and looked at – something is wrong with the steak.

A person doesn’t need to be persuaded by a sales letter to buy a dining room table or a dress from a catalog.

If you can’t take away the sales letter and still have a product that will sell – I suspect that is the test of whether you are truly deceiving others or not.

By: Melody Campbell, Building Your Coaching Business

Melody Campbell, Building Your Coaching Business — Sat, 12 Sep 2009 20:56:52 +0000

Bang! that was such a powerful post. I have been having conversations with some of my clients & colleagues about the “M” word.

So many coaches tell me they just hate to market themselves. They just want to state the facts and stay away from any emotional hype.

I say, staying away from the emotional when persuading someone to make a buying decision is almost always impossible. Even people that are strictly value shoppers enjoy the thrill of getting the best deal – it’s still an emotional experience.

The “hype” is when the emotional triggers are used by the unethical juicing the emotions of their audience with promises they never really intend to offer.

The question is it an ethical business practice to intentionally engage your prospects emotions to create a buying environment – while providing them with enough logical reasons why your promise is the solution they are looking for?
Melody Campbell, Building Your Coaching Business´s last blog ..Preparing for a New Season. I’m Getting Ready, Are You?

By: David

David — Tue, 18 Aug 2009 21:15:05 +0000

Sure, he may have been joking. And I didn’t mind that much that 2000+ people thought it was funny and were laughing at me.

But, I really didn’t pay a lot of money for that type of experience.

This guy is super rich. I just think that he should not have done that. I’m sure he doesn’t even remember or wouldn’t care, but for me, I’ll never forget and I refrain from spending any more money on his stuff.

I just wanted to go home after a long and boring day. This was a cult of personality and much of what he was teaching could be found in any sales book.

I guess what I’m asking, is why should anyway pay big money to a ‘guru’ who doesn’t make your life any better – except maybe a temporary feel good- which I didn’t even get here due to my experience.

You know what I mean? It was just a bad deal all the way around.