Three Strategic Influence Objectives

Monday night, David Bullock, the sales and advertising optimizer, joined me on my BlogTalkRadio show Immediate Influence. You’ll be interested in knowing that David is also a brilliant marketing and business development consultant. The topic of my conversation with David? Tripling your customer base!

You might want to listen to that show, now, before reading the rest of this post. It’s easy! See the BlogTalkRadio image over there in the far right column? Just click the player.

You might be asking, “Is it necessary for me listen to the show before reading this post?” No, it’s not… though I highly suggest it because we discussed some key actions for you to take in order to thrive in this economy.

One key action to take in any economy is to think strategically before using a particular Social Media and/or Social Networking tool (i.e, twitter, Friendfeed, tumblr, facebook, LinkedIn) to accomplish certain marketing objectives (e.g. attract targeted traffic, generate qualified leads, and convert leads to buyers).

Make sense?

Let’s back up a moment and take a look at how to think strategically.  After all, it’s what we’re suppose to do before using any Social Media/Social Networking tool or any other marketing channel.  Simply put, thinking strategically requires you to clarify what you or your company must represent in the minds of your target audience in order to accomplish your objectives.  For example, if you want to generate tons of qualified leads from twitter, long-term, you will need to build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert.  Get the picture?

Feel like you’re back in high school?  It’s okay if you do.  Rest assured, you aren’t alone!

Pssst, don’t tell anyone this.  I feel the same way sometimes.

Moving on.

As you consider what you or your company must represent in the minds of your customer, I’d like to know something.  Did you notice that these strategies are what powerful and influential people have in common?  If you want to enjoy long-term success in the age of Social Media and Social Networking, it would be a good idea to master influence.

With that in mind, instead of only contemplating marketing, I humbly request that you also ponder these three Strategic Influence Objectives (SIO) to attain more fulfilling and satisfying results with your marketing efforts.

• SIO #1 Focus on being deepest in peoples’ hearts, instead of only being top of mind.
• SIO #2 Focus on compelling people to tell others about you without even having to request it.
• SIO #3 Focus on solidifying yourself as a powerful resource of exclusive information which ultimately leads to deepening your customers/clients/prospects belief that you are the expert of choice.

With your success in mind,

Ron

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