One day, I was strolling through the mall when suddenly I begun to have hunger pangs. It was time to eat! As I wandered into the food court to quickly find something good to eat, the aromas from all of the fast food restaurants filled the air.
Right away, I noticed Subway and started walking towards their location for a Spicy Italian foot long. But my pace was slowed by a middle aged lady offering me a piece of meat on a toothpick. I was famished! So, I swiftly grabbed the toothpick as the lady said, “This is our Bourbon Chicken.” Seconds later, I was paying for a full plate of Bourbon Chicken and I was happy with my decision. I’m curious. Did you notice how easily and quickly I made that decision? It happened within 10 to 15 seconds!
Why did I stop short of having a delicious Spicy Italian from Subway for Bourbon Chicken? It’s simple. Nope, it wasn’t only because I was hungry. I made the choice because she allowed me to sample the meal before making a purchasing decision. Guess what that technique is called? You’re right! “Sampling.”
Sampling is one way to powerfully influence anyone in your favor. It’s one way to ethically influence people to rapidly make decisions to buy for their reasons and not yours. Are you with me?
I’m curious. If you had 30 seconds or less to influence someone to buy, how would you do it? In the following video, you will witness another powerful way to influence anyone to invest in your product or service… quickly. The technique is called, “Demonstration.” After you watch it, please leave a brief comment below or tweet about this post. Enjoy!
With your success in mind,
Ron
P.S. As you probably know, people are more easily convinced by their own experience. Therefore, I suggest figuring out how to give them a no-risk experience of your product or service to make the purchasing decision easier. Was this post helpful? Please leave a comment and/or tweet about it now. Thank you so very much!
Giving a chance to experience a sample
with no risk is the way to go.
If you offer something of value for free
to your potential customers, it will build
the trust factor which is most likely to
move that website visitor to a paying customer.
At the end of the day, it is about providing
a great visitor experience then monetizing
those visitors.
To Success,
Joseph Parton
30 seconds…..How do you make the most of such a short period of time
Lauren´s last blog post..Suggestion to the City of Atlanta
What a useful example for the rationale behind sampling or giving free information.
Sampling is a great way to find customers. It’s much easier than “selling” and gives you as a business owner a clearer vision of who is willing to hear something or at least accept a free gift. Yet, sampling is just one step in the process. Follow up and showing willing customers where to go or what to do is also crucial to closing a sale. Think about other businesses that use sampling to entice buyers…test drives for vehicles, taster samples at ice cream stores, fitting rooms to try on clothes before you buy them, this technique is widespread because it’s effective.
Shannon Ramiro´s last blog post..4 Steps to Living Within Your Limits
As my friend from England says, “You’re spot on!” Thanks for visiting and commenting on this post. Come back and see me. Okay?
The topic is quite hot on the Internet right now. What do you pay attention to while choosing what to write about?
Excellent post, Ron.
Sampling certainly works. You got a taste and now you want more. This is how I have built my email lists. Give a taste of something of value. Great post,
thanks,
albert grande
Wow what a word! This is on point because we are reinventing sales with a fresh taste.
.-= Pamela Calhoun´s last blog ..Just Be Still. =-.