What is Perceptual Persuasion? Hold your horses! First, let me tell you a brief story.
One summer’s day, back when I was a tall and skinny teenager, sleeping late into the day after staying up all night, I was awakened by a noise outside my bedroom window. Initially, I lay there slightly startled but as the noise continued, it became apparent that someone was attempting to open my window. As you might imagine, my heart began pounding as I rose from my bed and headed toward the window.
Slowly, I peeked out the blinds to see what the burglar looked like, so that I could describe him to the police later. While peeking through a small space in the blinds, I definitely saw the burglar, and I was completely shocked! You see, the person attempting to break into my home was someone who I called “friend!”
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