Subconscious Tools of Influence

Listen to David Lorenzo, partner at the Gallup Organization and I as we discuss scientifically proven tools of influence that move people to make decisions in their best interest and yours. Enjoy! Warmly, Ron    Subconscious Tools of Influence [15:19m]: Play Now | Play in Popup | Download...

Top Persuaders Easily Impact Emotions

Over the years, you, like me have had fun, exciting, joyful, and happy experiences that you can instantly remember when prompted to do so. For example, I distinctly remember my Mom giving me my first bicycle. It was royal blue! The handlebars had motorcycle style racing grips and it had an 8 inch wide...

A restaurant’s artful use of influence that surprised and delighted me

“Aged and hand–cut especially for Friday’s, half a pound of one of the most flavorful, popular steaks around, expertly seasoned and fire–grilled to your order. Then glazed and served with our Jack Daniel’s glaze and creamy mashed potatoes.” “Honey, I’m ordering...

Conformity: The Influence of Social Media?

There I was sitting at my desk, back straight, shoulders slightly forward, rubbing my beard with my hand, and contemplating what I would write about when it dawned on me! “Write about conformity aka Social Proof as it relates to Social Media,” I said to myself. Then I questioned whether...

The Power to Influence a Generation

Children are like sponges, soaking up every experience, and storing it away for future reference. Sometimes children’s experiences cause them to adopt erroneous beliefs about what’s right or wrong. It is my hope that after you watch the following video, whether or not you are a parent,...

The Power to Influence in 30 Seconds or Less

One day, I was strolling through the mall when suddenly I begun to have hunger pangs. It was time to eat! As I wandered into the food court to quickly find something good to eat, the aromas from all of the fast food restaurants filled the air. Right away, I noticed Subway [...]

Seven Top Immediate Influence Posts

Eventually any blog will have posts that are very popular for a number of reasons.  This blog isn’t an exception.  Over the weekend, I reviewed Google Analytics and the list you see below quickly emerged.  Enjoy! 7.  Strategic Influence Objecting Number Two Example: It is almost 2009! You’ve...

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