NLP | Immediate Influence

Perceptual Persuasion

What is Perceptual Persuasion? Hold your horses! First, let me tell you a brief story.

One summer’s day, back when I was a tall and skinny teenager, sleeping late into the day after staying up all night, I was awakened by a noise outside my bedroom window. Initially, I lay there slightly startled but as the noise continued, it became apparent that someone was attempting to open my window. As you might imagine, my heart began pounding as I rose from my bed and headed toward the window.

Slowly, I peeked out the blinds to see what the burglar looked like, so that I could describe him to the police later. While peeking through a small space in the blinds, I definitely saw the burglar, and I was completely shocked! You see, the person attempting to break into my home was someone who I called “friend!”
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A Person of Influence Seeks First to Understand

In today’s society, we have the ability to quickly and easily communicate with people, in real time around the world. As a result, we can tap into the thinking of diverse perspectives on any topic. Sometimes the topic leads to casual conversation, constructive criticism, humorous retorts, or passionate debate. No matter what form the conversation takes, if you desire to impact the thoughts, emotions, and actions of other people, you will benefit from this post that explains a basic NLP principle.

Although the NLP principle you are about to learn is basic, understanding it will profoundly impact your ability to influence and persuade people. What is this basic concept? It is understanding someone’s map of the world. Simply put, a person’s map of the world makes up their reality. Why? Our maps of the world are formed during the experiences of life and we make decisions (literally formulate beliefs) about what those experiences meant. It is the meaning we attach to any experience which drives our behavior.
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Cultivating Relationships Boosts Sales Effectiveness

Q: What is the most important step in your selling, influencing, or persuading process?

A: Great question! As a sales, influence, and persuasion trainer, I’ve often posed that question to varying groups of people. Typically, 7 out of 10 respond that “closing” is the most important step in the selling process. I respectfully submit to you that that belief is faulty. You see, my research shows that people buy, more so, because they like the seller, speaker, or candidate.

I’m curious. Have you liked a seller so much that you helped them close the deal? I have.

Now, I don’t want you to misunderstand me. Closing the deal is important! However, the relationship you establish with a client or customer is paramount. Think about it. The more deeply you bond with any client or customer, the more likely they will remain loyal and refer others to you. Make sense? In addition to that, you might receive some unexpected gifts.

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How to Immediately Influence Yourself

Sometimes we have an inaccurate perception of the happiness of successful people in business, politics, and entertainment. In reality, regardless of their socioeconomic success, a number of them are messed up on the inside. In fact, many times we have discovered they are depressed, abusive, suicidal, and addicted to drugs and/or alcohol.

Ironic? Yes! Think about it. In our society, people believe that happiness and success are derived from earning a significant income, acquiring material objects, traveling to exotic places, eating in the best restaurants, and staying in the finest hotels. Yet, I imagine that you can think of a few famous people experiencing all that, and more – but they are miserable.

Why?
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How to Deeply Influence Others and Yourself

James Van Fleet once said, “Always think in terms of what the other person wants.”

During my nearly 10 years of marriage, I’ve discovered that one of the keys to a successful relationship is thinking in terms of what my wife wants. For instance, there are times when my wife wants to watch a romantic movie when I’d prefer to watch an action movie. You might be saying,”Great! Let her watch her romantic movie and you go watch an action movie on another television.” Good idea, my rational thinking friend. However, if I were to act on that type of thinking my wife wouldn’t get what she really wanted it from the experience. Connectedness. Guess what? I want to feel that too.

In fact, everything human beings do can be summed up this way: Human behavior is driven by our desire to change the way we feel or change the way we behave. Most people take actions to change the way they feel because it’s an easier path to take. Unfortunately, many people indulge in behaviors that are detrimental in the pursuit of changing feelings. It doesn’t have to be that way. You can take complete control of your feelings/emotions in an instant. Want an example?

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Thank you,

Ron Hudson