Strategic Influence Objective Number One Explained

Sometime ago, I posted an article to this blog titled Three Strategic Influence Objectives. In this post, I will briefly explain what you should do to achieve the #1 Strategic Influence Objective which is…

Focus on being deepest in peoples’ hearts, instead of only being top of mind

The fact is, actually accomplishing this objective is more about who you are, than what you do. Quite frankly, I could stop right there and end this post. Couldn’t I?

I mean, you’ve come across people online and offline who have touched your heart, haven’t you? I certainly have. I’m curious. Have you noticed any commonalities? Here’s what my personal experience and research has uncovered:

1) Those people who do touch our hearts display sincere interest and caring for people. Typically, you’ll discover that at the core of their behaviors is the belief that people are a gift. They also believe that people are their greatest resource.

2) They are passionate about the work they do. I haven’t met a successful person who lacks passion for what he/she does. It’s the magnet that attracts people to them.

3) They frequently provide value without requesting monetary reward. Successful people have learned that, as Sir John Templeton said, “The secret to living is giving.”

4) Their products/services far exceed the monetary reward they receive. I’ve had the privilege and honor of working with some extremely successful people and all of them share this one belief: My product/service is worth ten times more than I ask.

By now, you’ve realized the truth behind this statement: “It’s more about who you are, than what you do.” And, hopefully, you now understand how central it is to achieving the #1 Strategic Influence Objective. I’m curious. Did you notice that all four commonalities are derived from successful peoples’ strongly held beliefs?

You see, the actions/behaviors we indulge in are based on our beliefs. Think about that for moment. In fact, think about the results produced by someone who has beliefs opposite of those listed above. If you’re dissatisfied with the results you’ve been seeing in your personal and professional life, I advise you to discover the answer to this question: What beliefs do you have that are beneficial/detrimental to your success?

With your success in mind,


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