Measuring Your Influence

A few years ago, I asked my Twitter friends what topic they would like for me to discuss on my radio show “Immediate Influence.” My Twitter friend, Rafiq Phillips @rafiq in Cape Town, South Africa suggested that I discuss “How to measure influence.” I thought this was a great suggestion so I produced a show on that very topic. You can find it in the “Immediate Influence” show archives by clicking here.

Since you may not invest the time to listen to the show recording, I’ve written out some of what my guest and I discussed during the show:

A) The key factor in measuring your influence is to know your outcome. In other words, know what you want to accomplish in an influence and persuasion setting. For instance, my outcome in writing this post is to further solidify my credibility and position as an influence, persuasion, and NLP expert in your mind. Make sense?

B) One other important aspect of measuring your influence is to notice the emotional state people go into when and while you are around. For instance, can you think of someone in your life who really enjoys being with you? What do you think it is about you that’s so enjoyable? I’m guessing it’s because you…

C) …make sure that you are in a pleasant emotional state before and during conversations. If you aren’t in a pleasant emotional state, then you must quickly change it by refocusing your thoughts and/or shifting your physiology. Out of the two listed, shifting your physiology is the fastest way to change the way you feel.

However, refocusing your thoughts may be more practical when you are in a public setting. You see, using your physiology to change your emotional state may require radical changes in posture. For example, I frequently assume the physiology of a champion. How do you do that? Quickly thrust your hands into the air, put a big smile on your face, and begin to feel victorious now. Go ahead, stand up, and test the movement out yourself.

Did you do it? Do you understand why you might not do that in front of, let’s say, a prospective customer? Not very practical, right?

Now, let’s look at promptly changing your feelings by only refocusing your thoughts. Ready?

Ask yourself a question. That’s it! It’s really that simple.

Here, prove it to yourself by answering this question: What would happen if you began to feel like a winner right now? How does that feel?

Listen, you are continually asking and answering questions. I’m simply advising you to take conscious control of the questions you are asking yourself, so that you enjoy a better a quality of life. When would be a good time to experience a better quality of life?

Let’s continue our discussion with…

D) …the components of influence. The components of influence consist of WORDS, VOICE (i.e, tonality, volume, pace) and PHYSIOLOGY. Of the components listed, PHYSIOLOGY influences people the most. Think about it. Have you ever experienced someone telling you they were going to do something for you, but while they were talking you knew in your gut they weren’t going to do it? Why does this happen? It happens because the person speaking to you is incongruent, which means they were exhibiting conflicting messages.

Needless to say, anytime we communicate conflicting messages it will hinder our ability to influence others. Therefore, if you are unsure about something you’re telling someone, it’s important for you to communicate that fact right away. Otherwise, they will sense your uncertainty and your words will fall short of maximum impact. Make sense?

I’m going to stop here. If you want to learn more about how to measure your influence, invest time to visit the “Immediate Influence” show archives by clicking here. You might also want to grab the free audio recording at my website how to influence people now.

With your success in mind,

Ron Hudson


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