Conformity: The Influence of Social Media?

There I was sitting at my desk, back straight, shoulders slightly forward, rubbing my beard with my hand, and contemplating what I would write about when it dawned on me! “Write about conformity aka Social Proof as it relates to Social Media,” I said to myself. Then I questioned whether...

Seven Top Immediate Influence Posts

Eventually any blog will have posts that are very popular for a number of reasons.  This blog isn’t an exception.  Over the weekend, I reviewed Google Analytics and the list you see below quickly emerged.  Enjoy! 7.  Strategic Influence Objecting Number Two Example: It is almost 2009! You’ve...

Strategic Influence Objective Number Two Example

It is almost 2009! You’ve probably been thinking about what goals you want to achieve in the new year, have you not? In the days and weeks ahead, you will have many decisions to make about what actions to take to bring about the realization of your goals. The most important decisions will involve...

Influence and Persuasion: Why You Buy What You Buy

In a time of economic uncertainty, people tend to tighten their purse strings, only purchasing what’s needed. What’s great about that is most people in our society don’t buy what they need, they buy what they want. Don’t believe me? That’s fine. May I ask you a question? How...

Strategic Influence Objective Number One Explained

On Thursday, November 20th, I posted an article to this blog titled Three Strategic Influence Objectives. In this post, I will briefly explain what you should do to achieve the #1 Strategic Influence Objective which is… Focus on being deepest in peoples’ hearts, instead of only being top of...

Three Strategic Influence Objectives

Monday night, David Bullock, the sales and advertising optimizer, joined me on my BlogTalkRadio show Immediate Influence. You’ll be interested in knowing that David is also a brilliant marketing and business development consultant. The topic of my conversation with David? Tripling your customer...

One Web 2.0 Influence Mistake People Make that Hurts Their Credibility

As you might imagine, I’m continually monitoring how companies, organizations, and people are using subconscious tools of influence in Web 2.0. As a result of that focus, I’ve noticed effective and ineffective uses of subconscious influence by each of these groups. However, I’m only...