Hello,
Glad you stopped by to watch this video. If you enjoyed the video, share it by using social media buttons. Thanks!
Be sure to grab your free copy my new eBook, “Revenue Generation” at http://www.immediateinfluence.com.
All the best,
Ron
5 Step Marketing System to Get All the New Customers or Clients You Can Handle
Top Persuaders Easily Impact Emotions
Over the years, you, like me have had fun, exciting, joyful, and happy experiences that you can instantly remember when prompted to do so. For example, I distinctly remember my Mom giving me my first bicycle. It was royal blue! The handlebars had motorcycle style racing grips and it had an 8 inch wide ten speed type seat with shock-absorber-like coil springs underneath. As you might imagine, I spent many hours riding that bike, alone and with friends, for countless miles. What fun times I had! Can you remember your first bike?
Why do you remember? The short explanation is… you were in a heightened emotional state of excitement, joyfulness, or happiness back then. Additionally, you went on to have many pleasurable moments while riding your bike, didn’t you? Anyway, you might be asking, “What does this have to do with persuasion?” Good question!
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Influence and Persuasion: Why You Buy What You Buy
Influence and Persuasion: Why You Buy What You Buy [ 1:46 ] Play Now | Play in Popup | Download (1699)In a time of economic uncertainty, people tend to tighten their purse strings, only purchasing what’s needed. What’s great about that is most people in our society don’t buy what they need, they buy what they want. Don’t believe me? That’s fine. May I ask you a question?
How many people do you know who drive expensive, luxurious SUVs such as the Cadillac Escalade ($50,000)? I humbly submit to you that they didn’t “need” that expensive of an automobile, they wanted it. They wanted the feelings of luxury, power, accomplishment, and uniqueness that come from driving such a wonderfully made vehicle. However, I also submit to you that they give themselves the permission to feel that way after buying that automobile, when in actuality they could’ve decided to feel those emotions without the price tag.
What that means is, we have been conditioned by advertisers to believe that in order to feel a certain way, we have to buy their clients’ clothes, cars, and jewelry. Is there anything wrong with that? You’ll have to answer that question. I simply wanted to shed some light on the fact that you can feel anyway you want, when you want, and without drugs. lol
Am I suggesting that you stop buying what you want, and only buy what you need? Absolutely not! However, I am advising you to decide to feel good now, whether you have what you want or not. It’s your choice. Isn’t it?
With your success in mind,
Ron
Think Like An Ethical Persuasion Expert
Many years ago, I went to visit Tim, one of my closest friends and his fiery, red headed, girlfriend, Nancy, in their high rise apartment. Right away I noticed an unusual tension in the air. As it turned out, Tim and Nancy had been arguing. Nancy’s face was flush and she was sniffling. On the other hand, Tim was clearly very irritated.
Initially, I thought about leaving them to continue their heated discussion. However, Nancy promptly grabbed her purse and coat and left. I quickly asked Tim,”What’s the matter?” In an angry tone of voice he responded, “Nancy left a *x#@ cup of juice on my keyboard again!” While Tim was talking he walked over to his keyboard and pointed at a circle of water remaining from the cup. He went on to say, “I’ve told her over and over again to not put drinks on my keyboard but she does it anyway. I’m tired of this crap!”
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Ethical Influence
Back in May 2008, I interviewed E. J. “Jay” Williams, Jr., the President and Chief Executive Officer of The Jay Williams Group (TJWG), an international marketing and management consulting firm which provides services to broadcasting, media, film, corporate, government and faith-based clients. Jay has worked with clients in France, Canada, England, The Bahamas, Japan and throughout the U.S. Our topic of discussion was “Ethical Influence.” Enjoy!
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Subconscious Tools of Influence
Listen to David Lorenzo, partner at the Gallup Organization and I as we discuss scientifically proven tools of influence that move people to make decisions in their best interest and yours. Enjoy!
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100 Million Dollar Negotiation and Influence Skills
Last year, Mark Jankowski, Co-Founder of the Shapiro Negotiations Institute (SNI) joined me on my radio show. Mark has trained tens of thousands of people throughout the world in negotiation and influencing skills. He regularly consults clients on deals ranging above the 100 million dollar mark. He’s also the best selling author of The Power of Nice and Bullies, Tyrants, and Impossible People.
You can find him on twitter @markjankowski
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