Measuring Your Influence

A few years ago, I asked my Twitter friends what topic they would like for me to discuss on my radio show “Immediate Influence.” My Twitter friend, Rafiq Phillips @rafiq in Cape Town, South Africa suggested that I discuss “How to measure influence.” I thought this was a great suggestion so I produced a show on that very topic. You can find it in the “Immediate Influence” show archives by clicking here.

Since you may not invest the time to listen to the show recording, I’ve written out some of what my guest and I discussed during the show:
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Strategic Influence Objective Number One Explained

Sometime ago, I posted an article to this blog titled Three Strategic Influence Objectives. In this post, I will briefly explain what you should do to achieve the #1 Strategic Influence Objective which is…

Focus on being deepest in peoples’ hearts, instead of only being top of mind

The fact is, actually accomplishing this objective is more about who you are, than what you do. Quite frankly, I could stop right there and end this post. Couldn’t I?

I mean, you’ve come across people online and offline who have touched your heart, haven’t you? I certainly have. I’m curious. Have you noticed any commonalities? Here’s what my personal experience and research has uncovered:
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Three Strategic Influence Objectives

Monday night, David Bullock, the sales and advertising optimizer, joined me on my BlogTalkRadio show Immediate Influence. You’ll be interested in knowing that David is also a brilliant marketing and business development consultant. The topic of my conversation with David? Tripling your customer base!

You might want to listen to that show, now, before reading the rest of this post. It’s easy! See the BlogTalkRadio image over there in the far right column? Just click the player.

You might be asking, “Is it necessary for me listen to the show before reading this post?” No, it’s not… though I highly suggest it because we discussed some key actions for you to take in order to thrive in this economy.

One key action to take in any economy is to think strategically before using a particular Social Media and/or Social Networking tool (i.e, twitter, Friendfeed, tumblr, facebook, LinkedIn) to accomplish certain marketing objectives (e.g. attract targeted traffic, generate qualified leads, and convert leads to buyers).

Make sense?

Let’s back up a moment and take a look at how to think strategically.  After all, it’s what we’re suppose to do before using any Social Media/Social Networking tool or any other marketing channel.  Simply put, thinking strategically requires you to clarify what you or your company must represent in the minds of your target audience in order to accomplish your objectives.  For example, if you want to generate tons of qualified leads from twitter, long-term, you will need to build relationships, gain trust, be liked, be popular, and become a trusted advisor and recognized expert.  Get the picture?

Feel like you’re back in high school?  It’s okay if you do.  Rest assured, you aren’t alone!

Pssst, don’t tell anyone this.  I feel the same way sometimes.

Moving on.

As you consider what you or your company must represent in the minds of your customer, I’d like to know something.  Did you notice that these strategies are what powerful and influential people have in common?  If you want to enjoy long-term success in the age of Social Media and Social Networking, it would be a good idea to master influence.

With that in mind, instead of only contemplating marketing, I humbly request that you also ponder these three Strategic Influence Objectives (SIO) to attain more fulfilling and satisfying results with your marketing efforts.

  • SIO #1 Focus on being deepest in peoples’ hearts, instead of only being top of mind.
  • SIO #2 Focus on compelling people to tell others about you without even having to request it.
  • SIO #3 Focus on solidifying yourself as a powerful resource of exclusive information which ultimately leads to deepening your customers/clients/prospects belief that you are the expert of choice.

With your success in mind,


How to Influence A Buying Decision – A Farmer’s Story

Welcome back! This post is a follow up to my previous post, 10 Powerful Offers that Influence Buyers Decisions in Your Favor.” However, as you can see, I haven’t provided another list of offers, but a story. The reason is that stories oft times convey messages much faster than other forms of communication. By the way, this particular story is a favorite amongst marketing consultants. Ready? Read.

Once upon a time, a father went shopping for a pony to buy for his daughter. After looking at a few dozen ponies, the man’s decision was almost made.  It had come down to a choice between two ponies. They were quite similar, in fact, the price was the same. He decided to take another look so he could make a final decision.

The first farmer was eagerly attempting to sell his pony and went on and on about how gentle and cute his pony was, but the father didn’t decide. The second farmer was different in his approach. He didn’t brag about the pony, he simply said…

Farmer and a pony“Sir, I’m certain your daughter will love this pony so here’s what I’ll do: Give me a check, and I’ll hold it for 30 days. I’ll bring you a saddle, a bridle, the pony and enough hay for 30 days. If your daughter decides to keep the pony, let me know at the end of the 30 days, and I’ll cash the check. Otherwise, I’ll give you back your check, pick up the pony and even clean up where he’s been.”

Which farmer do you think sold their pony?

Can you see that if you eliminate the risk of transacting business with you, it will powerfully instill confidence in buyers?

Additionally, the farmer delivered value far beyond what the father anticipated–or even imagined. How much more value can you deliver than buyers anticipate, or even imagine?

I’m curious. Have you had experiences similar to the father in the story that caused you to make a purchasing decision? Which part of the experience impacted your decision most? Why? If you truly have something that will benefit other readers, please write your comments below. Thanks!



Seven Men With Long Lasting Influence

In years past, like me, you have witnessed the ascension of a few men to worldwide prominence. Each man impacted the lives of many in ways that led to new thoughts, actions, and results. As a matter of fact, you can probably remember the exact words specific men eloquently spoke many years ago that shifted your perspective about important issues. As I approach my 52nd birthday, I decided to share the words of men who dramatically shifted my outlook regarding life, liberty, and the pursuit of happiness.

By the way, I numbered this list for simplicity’s sake, not to convey that one man impacted me anymore or less than the other. With that in mind, enjoy the words of men who have left a mark that cannot be erased on the lives of countless people around the globe.

1. “Every problem is a gift–without problems we would not grow”
-Tony Robbins

2. “We need men who can dream of things that never were.”
-John F. Kennedy

3. “Enthusiasm is at the bottom of all progress. With it there is accomplishment. Without it there are only alibis.”
-Henry Ford

4. “If I have seen further, it is by standing on the shoulders of giants.”
-Sir Isaac Newton

5. “A coward dies a thousand deaths and courageous man only one.”
-William Shakespeare

6. “If a man hasn’t discovered something that he will die for, he isn’t fit to live.”
-Martin Luther King, Jr.

7. As you can see, I decided to include a video that includes the words of the seventh man that I believe has long lasting influence. As you watch it, I hope that it will impact your thinking about what it may take for you to achieve your life’s ambitions. Ready? Press play.

In closing, I want you to know that I believe you are capable of accomplishing more than your heart’s desire. The key is strengthening your resolve to bring your vision to pass during incredibly tough times. How do you do it? “When you believe in a thing, believe in it implicitly and unquestionably.” -Walt Disney

With your success in mind,

Ron Hudson

Cultivating Relationships Boosts Sales’ Effectiveness

Cultivating RelationshipsQ: What is the most important step in your selling, influencing, or persuading process?

A: Great question! As a sales, influence, and persuasion trainer, I’ve often posed that question to varying groups of people. Typically, 7 out of 10 respond that “closing” is the most important step in the selling process. I respectfully submit to you that that belief is faulty. You see, my research shows that people buy, more so, because they like the seller, speaker, or candidate.

I’m curious. Have you liked a seller so much that you helped them close the deal? I have.

Now, I don’t want you to misunderstand me. Closing the deal is important! However, the relationship you establish with a client or customer is paramount. Think about it. The more deeply you bond with any client or customer, the more likely they will remain loyal and refer others to you. Make sense? In addition to that, you might receive some unexpected gifts.

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Influence Happens in a Moment

InfluenceOn any given day of our lives, we will find ourselves facing a myriad of circumstances that range from mostly routine to extraordinary. No matter what the circumstance, we will quickly distinguish where it falls within that range and respond accordingly. However, our immediate response will be the result of the following three components that continually influence human behavior in a moment:

1) Internal representations: First, let me restate this Neuro Linguistic Programming (NLP) terminology in two easily understood words that helped me instantly understand the meaning of the term. Mental Focus. Think about what that means.

I’m curious. What did you picture in your mind while considering that statement? If you didn’t picture anything, what did you say to yourself? You see, thinking consist of focusing on the images and sounds in your mind. Depending on what images you’re seeing in your mind or sounds/words you’re hearing, you will feel a certain emotion.

For example, think back now to a time in your life when you felt incredibly happy and confident. What comes to mind for you? What are you seeing and hearing internally? Hold onto that thought and make what you’re seeing… brighter, bigger, and closer. Now, while you’re seeing this in your mind, begin to turn up the volume of the sounds. How do you feel now?

I wonder how you would respond to someone cutting you off in traffic while you’re feeling incredibly happy and confident? I humbly predict you would respond/behave differently than you would if you were feeling sick and irritable. I’m also willing to risk assuming that, in the past, even when you have felt sick and irritable, you were still able to treat others courteously. Am I right? You see, you have always had the power to influence the way you feel and behave in the moment. Sure, it takes practice! And, it’s not easy all the time, but it’s worth it.

Let’s back up for a moment to the opening sentence of this post. Specifically, the part where I wrote about the myriad of circumstances that we all face on a daily basis. Inevitably, we will have all types of circumstances occur in our lives but it doesn’t matter what happens, what matters is how we respond. That reminds of a phrase I’ve heard Tony Robbins say many times, “It’s not what happens, it’s what you do that makes the difference.”

Before you read about the other two components that always influence human behavior, I’d like you to watch the following video to discover how advertisers use images and sounds to influence our behavior. Are you ready? Press the play button now.

Welcome back! How do you feel? If you use what you are learning in this post, you can feel this way whenever you want! Isn’t that exciting news?

What’s the next component?
2) Physiology: That’s a nerdy word for describing your physical body. Yes, I’m a nerd at heart. I digress. The condition that your body is in at any given moment dramatically impacts your feelings and behavior. In fact, it is the best component to start with when we want to change the way we feel and behave. Do you want to have some fun? Play along with me. Okay?

As you’re sitting there reading these words, put a big silly grin on your face, throw your hands in the air, and fully extend your arms like athletes or actors do after winning an award. How do you feel? Feels good, doesn’t it? How long did that take? A moment? Now, I want you to add…

3) Language: Say out loud what you would say, if you had won an award or an all expenses paid trip to that place you’ve been dreaming of, plus $10,000 cash! By now, you should be feeling really good. Do you not?

You see, mastering the ability to influence others will lead to success, but mastering influencing yourself will lead to success, happiness, and fulfillment. Good news is, it can happen in a moment!

Wishing you incredible success,