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Top Persuaders Easily Impact Emotions


Top Persuaders Easily Impact Emotions [ 3:03 ] Play Now | Play in Popup | Download (1387)

Over the years, you, like me have had fun, exciting, joyful, and happy experiences that you can instantly remember when prompted to do so. For example, I distinctly remember my Mom giving me my first bicycle. It was royal blue! The handlebars had motorcycle style racing grips and it had an 8 inch wide ten speed type seat with shock-absorber-like coil springs underneath. As you might imagine, I spent many hours riding that bike, alone and with friends, for countless miles. What fun times I had! Can you remember your first bike?

Why do you remember? The short explanation is… you were in a heightened emotional state of excitement, joyfulness, or happiness back then. Additionally, you went on to have many pleasurable moments while riding your bike, didn’t you? Anyway, you might be asking, “What does this have to do with persuasion?” Good question!
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Influence and Persuasion: Why You Buy What You Buy


Influence and Persuasion: Why You Buy What You Buy [ 1:46 ] Play Now | Play in Popup | Download (1356)

In a time of economic uncertainty, people tend to tighten their purse strings, only purchasing what’s needed. What’s great about that is most people in our society don’t buy what they need, they buy what they want. Don’t believe me? That’s fine. May I ask you a question?

How many people do you know who drive expensive, luxurious SUVs such as the Cadillac Escalade ($50,000)? I humbly submit to you that they didn’t “need” that expensive of an automobile, they wanted it. They wanted the feelings of luxury, power, accomplishment, and uniqueness that come from driving such a wonderfully made vehicle. However, I also submit to you that they give themselves the permission to feel that way after buying that automobile, when in actuality they could’ve decided to feel those emotions without the price tag.

What that means is, we have been conditioned by advertisers to believe that in order to feel a certain way, we have to buy their clients’ clothes, cars, and jewelry. Is there anything wrong with that? You’ll have to answer that question. I simply wanted to shed some light on the fact that you can feel anyway you want, when you want, and without drugs. lol

Am I suggesting that you stop buying what you want, and only buy what you need? Absolutely not! However, I am advising you to decide to feel good now, whether you have what you want or not. It’s your choice. Isn’t it?

With your success in mind,

Ron

Think Like An Ethical Persuasion Expert


Many years ago, I went to visit Tim, one of my closest friends and his fiery, red headed, girlfriend, Nancy, in their high rise apartment. Right away I noticed an unusual tension in the air. As it turned out, Tim and Nancy had been arguing. Nancy’s face was flush and she was sniffling. On the other hand, Tim was clearly very irritated.

Initially, I thought about leaving them to continue their heated discussion. However, Nancy promptly grabbed her purse and coat and left. I quickly asked Tim,”What’s the matter?” In an angry tone of voice he responded, “Nancy left a *x#@ cup of juice on my keyboard again!” While Tim was talking he walked over to his keyboard and pointed at a circle of water remaining from the cup. He went on to say, “I’ve told her over and over again to not put drinks on my keyboard but she does it anyway. I’m tired of this crap!”
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Achieving What You Want in 2010


Happy New Year!

Here we are beginning a new year and a new decade. As a result, you – like so many other people – probably decided on resolutions to reach higher heights in some area of life that matters. For instance, you might have chosen to improve your health, increase your wealth, better your relationships, or sharpen your skills.  No matter what area you picked, I wonder if you are still going for it.  The reason I wonder is research shows that 95% of the population that resolved to effect positive change in their lives this year quit pursuing the change by January 15th.

Why People Quit

Why do people quit?  The simplistic explanation is pain.  As human beings we are hard-wired to do more to avoid pain than to gain pleasure.  What’s fascinating is the pain is rarely based in reality.  How do I know?
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Perceptual Persuasion Strategy: NLP Reframing


Hi, Ron Hudson here! Welcome back to the Immediate Influence Blog. It’s been quite a while since my last post. In fact, I’ve gone almost 30 days without posting anything. But, here I am today to reveal a powerful strategy of influence known as Reframing. Reframing enables you to alter, shift, or change an individual’s and/or audience’s perceptions about an experience, idea, political view, product, etc.

Last week, a friend of mine who serves in our country’s military sent me an email of which you are about to read a portion now. After reading this portion of the email, I guarantee you will walk away understanding the power of Reframing. Ready?

“Luke AFB is west of Phoenix and is rapidly being surrounded by civilization that complains about the noise from the base and its planes, forgetting that it was there long before they were. A certain lieutenant colonel at Luke AFB deserves a big pat on the back. Apparently, an individual who lives somewhere near Luke AFB wrote the local paper complaining about a group of F-16s that disturbed his/her day at the mall.”

The complaint:

“Question of the day for Luke Air Force Base:

Whom do we thank for the morning air show? Last Wednesday, at precisely 9:11 A.M., a tight formation of four F-16 jets made a low pass over Arrowhead Mall, continuing west over Bell Road at approximately 500 feet. Imagine our good fortune! Do the Tom Cruise wannabes feel we need this wake-up call, or were they trying to impress the cashiers at Mervyns early bird special?

Any response would be appreciated.”

Name withheld

-end of complaint

The response:

“Regarding ‘A wake-up call from Luke’s jets’ on June 15, at precisely 9:12 a.m., a perfectly timed four-ship fly by of F-16s from the 63rd Fighter Squadron at Luke Air Force Base flew over the grave of Capt. Jeremy Fresques. Capt. Freques was an Air Force officer who was previously stationed at Luke Air Force Base and was killed in Iraq on May 30, Memorial Day.

At 9 a.m. on June 15, his family and friends gathered at Sunland Memorial Park in Sun City to mourn the loss of a husband, son and friend. Based on the letter writer’s recount of the fly by, and because of the jet noise, I’m sure you didn’t hear the 21-gun salute, the playing of taps, or my words to the widow and parents of Capt. Fresques as I gave them their son’s flag on behalf of the President of the United States and all the veterans and servicemen and women who understand the sacrifices they have endured…

A four-ship fly by is a display of respect the Air Force gives to those who give their lives in defense of freedom. We are professional aviators and take our jobs seriously, and on June 15 what the letter writer witnessed was four officers lining up to pay their ultimate respects.

The letter writer asks, ‘Whom do we thank for the morning air show? The 56th Fighter Wing will make the call for you, and forward your thanks to the widow and parents of Capt. Fresques, and thank them for you, for it was in their honor that my pilots flew the most honorable formation of their lives.”

Lt. Col. Grant L. Rosensteel, Jr.

USAF

-end of response

I imagine that it’s safe to assume that the complainant’s perception of that event was completely altered. Wouldn’t you agree? I’m also willing to make a second assumption about the emotional state of the complainant. I’m guessing that he/she went from indignant sarcasm to embarrassed, humbled, and sad for Capt. Fresques wife and parents. What emotions did you experience right after reading the complaint? How quickly did the response cause a shift in your emotions? That’s the power of Reframing.

In closing, it’s difficult to know all of what is going on in many situations that may cause you to feel angry, sad, frustrated, etc., so do yourself a favor in the future and ask yourself these simple questions: How do I feel about being ___ about this? What else might be going on here that I’m totally unaware of now? In asking those questions, you’ll notice the intensity of your emotion(s) lessen, and you’ll be able to handle tense situations much better. Will you do that for yourself?

One more thing. I encourage you to invest time today to let our servicemen and women know how grateful you are for their willingness to die for our freedom.

May God bless the military forces of these United States! Thank you all.

With gratitude and respect,

Ron

Influence Happens in a Moment


On any given day of our lives, we will find ourselves facing a myriad of circumstances that range from mostly routine to extraordinary. No matter what the circumstance, we will quickly distinguish where it falls within that range and respond accordingly. However, our immediate response will be the result of the following three components that continually influence human behavior in a moment:

1) Internal representations: First, let me restate this Neuro Linguistic Programming (NLP) terminology in two easily understood words that helped me instantly understand the meaning of the term. Mental Focus. Think about what that means.

I’m curious. What did you picture in your mind while considering that statement? If you didn’t picture anything, what did you say to yourself? You see, thinking consist of focusing on the images and sounds in your mind. Depending on what images you’re seeing in your mind or sounds/words you’re hearing, you will feel a certain emotion.

For example, think back now to a time in your life when you felt incredibly happy and confident. What comes to mind for you? What are you seeing and hearing internally? Hold onto that thought and make what you’re seeing… brighter, bigger, and closer. Now, while you’re seeing this in your mind, begin to turn up the volume of the sounds. How do you feel now?

I wonder how you would respond to someone cutting you off in traffic while you’re feeling incredibly happy and confident? I humbly predict you would respond/behave differently than you would if you were feeling sick and irritable. I’m also willing to risk assuming that, in the past, even when you have felt sick and irritable, you were still able to treat others courteously. Am I right? You see, you have always had the power to influence the way you feel and behave in the moment. Sure, it takes practice! And, it’s not easy all the time, but it’s worth it.

Let’s back up for a moment to the opening sentence of this post. Specifically, the part where I wrote about the myriad of circumstances that we all face on a daily basis. Inevitably, we will have all types of circumstances occur in our lives but it doesn’t matter what happens, what matters is how we respond. That reminds of a phrase I’ve heard Tony Robbins say many times, “It’s not what happens, it’s what you do that makes the difference.”

Before you read about the other two components that always influence human behavior, I’d like you to watch the following video to discover how advertisers use images and sounds to influence our behavior. Are you ready? Press the play button now.

Welcome back! How do you feel? If you use what you are learning in this post, you can feel this way whenever you want! Isn’t that exciting news?

What’s the next component?
2) Physiology: That’s a nerdy word for describing your physical body. Yes, I’m a nerd at heart. I digress. The condition that your body is in at any given moment dramatically impacts your feelings and behavior. In fact, it is the best component to start with when we want to change the way we feel and behave. Do you want to have some fun? Play along with me. Okay?

As you’re sitting there reading these words, put a big silly grin on your face, throw your hands in the air, and fully extend your arms like athletes or actors do after winning an award. How do you feel? Feels good, doesn’t it? How long did that take? A moment? Now, I want you to add…

3) Language: Say out loud what you would say, if you had won an award or an all expenses paid trip to that place you’ve been dreaming of, plus $10,000 cash! By now, you should be feeling really good. Do you not?

You see, mastering the ability to influence others will lead to success, but mastering influencing yourself will lead to success, happiness, and fulfillment. Good news is, it can happen in a moment!

Wishing you incredible success,

Ron
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Seven Top Immediate Influence Posts


Eventually any blog will have posts that are very popular for a number of reasons.  This blog isn’t an exception.  Over the weekend, I reviewed Google Analytics and the list you see below quickly emerged.  Enjoy!

7.  Strategic Influence Objecting Number Two Example:

It is almost 2009! You’ve probably been thinking about what goals you want to achieve in the new year, have you not? In the days and weeks ahead, you will have many decisions to make about what actions to take to bring about the realization of your goals.

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6.  Ten Honest Things About Me You Don’t Want to Know:

On Monday, January 12th, I was tagged by MultiMedia Producer, Angel McClinton to reveal ten honest things about myself.  Unlike the incredibly talented Angel McClinton, I haven’t included a video presentation with my ten things.  Before I get started, you might want to click on Angel’s name to see her video and forget all about reading my ten things.  Just kidding.  Kinda!

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5.  What Stops People From Achieving What They Want:

Happy New Year!!!

2008 is behind us now and a new year has begun! By now, you’re off to a great start on achieving the goals you’ve set for 2009. However, you have probably run into some opposition. Typically, opposition shows itself in two ways – but I’m only going to write about one in this post. Ready?

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4.  One Big Web 2.0 Influence Mistake That Will Ruin Your Reputation:

On Friday, January 9th I tweeted a statistic Tony Robbins revealed while being interviewed by one of Success Magazine’s writers.  The statistic is related to the number of people who won’t follow through on the resolutions aka goals they set on New Year’s Day.  Tony said, “98% of the people who set resolutions will give up within six weeks.”

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3.  How to Deeply Influence Yourself and Others:

James Van Fleet once said, “Always think in terms of what the other person wants.”

During my nearly 10 years of marriage, I’ve discovered that one of the keys to a successful relationship is thinking in terms of what my wife wants.  For instance, there are times when my wife wants to watch a romantic movie when I’d prefer to watch an action movie.  You might be saying,”Great!  Let her watch her romantic movie and you go watch an action movie on another television.”  Good idea, my rational thinking friend.  However, if I were to act on that type of thinking my wife wouldn’t get what she really wanted it from the experience.  Connectedness. Guess what?  I want to feel that too.

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2.  50 Most Powerful and Influential Men in Social Media:

Last week, as you probably know, I published a list of the 50 Most Powerful & Influential Women in Social Media. It caused quite a stir on the internet. In fact, this blog was visited by over 2,000 unique visitors the day the list was published. I truly appreciate each of you who visited that day and the following days.

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1.  50 Most Powerful and Influential Women in Social Media:

In every industry there are a few people who are inarguably outstanding at what they do. In addition to that, they are typically charismatic, energetic, and creative. In an effort to find some of these people I asked my twitter friends to nominate people who they thought were some of the most powerful and influential women in Social Media. It was no surprise that they quickly and enthusiastically responded with the list of ladies below.

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With your success in mind,

Ron Hudson

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