10 Powerful Ways to Get People to Buy Now


Today I, like you, will see or hear a number of commercials for a plethora of products and services. Naturally, we’ll ignore a significant amount of the commercials and continue focusing on whatever activity is a priority in the moment. That is, until one of the commercials is able to convey a message similar to the one at end of the following video.

One of my favorite copywriter’s of all time is Brian Keith Voiles. Brian is one of the most honest, caring, talented, and gifted people I’ve ever met in my life. During the time that I learned copywriting from him, he absolutely shocked me. You see, he taught me that the most powerful part of a salesletter (a commercial in print) isn’t the headline but the offer. Anyway, I was inclined to believe him for two reasons. The first reason was his impressive list of clients. The second reason was his results!

Before, during, and after you write any salesletter that you truly want to increase the size of your bank account review the following short list:

1. Free Trial – Simply put, this offer means allowing someone to try out your product free for a specific period of time. The common periods are 10, 15, or 30 days or more. The power of this offer lies in its removal of risk from the transaction for your prospect.

2. Bill Me Later – This is a popular offer amongst magazine and newspaper publishers. The customers make a decision to subscribe now at a discounted price – but are billed after several issues have been mailed. How many publishers have induced you to subscribe with that offer?

3. Free Gift – Offering customers, who are considering your product or service, a free gift can be all the incentive needed for them to buy. However, allowing them to keep that gift, even if they return the product, will typically cause a dramatic increase in sales. Will people take advantage? Yes. Why do it? Tests have proven that the significant increase in sales outweighs the number of returns.

4. Money-Back Guarantee – Generally, people feel slightly uncertain about making purchasing decisions. Therefore, it is important to eliminate that feeling by offering to give a full refund for products after they are returned. Again, the sales increases for companies offering Money-Back Guarantees far surpass the numbers of returns.

5. Double-Your-Money-Back-Guarantee – Our research shows that most people won’t return products, so companies will often dramatize their offer for low priced items this way.

6. Long-Term-Guarantee – When a company is confident that their product or service will deliver, they will offer guarantees that extend beyond the common 30- or 60-day guarantee. They will offer customers a one-year, multi-year, or lifetime guarantee.

7. Early-Bird Discount – This offer motivates customers to order fast and sometimes more of a product. A word of advice. Make the discount a real discount.

8. Price Increase Announcement – It’s amazing how few companies communicate with their existing customers prior to increasing their prices. This offer can endear customers to a company because they feel important when given such an opportunity. In turn, they will buy the company’s products and oftentimes buy more than needed. Additionally, they tell their family, friends, and co-workers.

9. No Contract, Cancel Anytime – Often used by businesses offering continuity type programs, this offers customers right to use a product (i.e., perishable items) or service for as long as they want without any commitment. Fitness clubs are one type of business that offer members this opportunity because a small segment of our society will continue using the facility for more than 90 days. This way, the fitness club avoids chancing members who will sign a year long agreement, but stop paying their bill after 90 days.

10. Free Demonstration – This works quite well for all types of products and services because the customer convinces himself that a product or service is right for him. Needless to say, once a customer has convinced himself a product or service will work for him, he will buy that product or service rather quickly.

There are many types of offers to make to prospective/existing customers to influence their buying decision in your favor. I thought this short list would be helpful to you in making that happen for your business. Thanks for reading!

With your success in mind,

Ron

P.S. I’m sharing the system I used to help a company generate millions within 21 months – free. Sign up below:

One Big Web 2.0 Influence Mistake That Will Ruin Your Reputation


On Friday, I tweeted a statistic Tony Robbins revealed while being interviewed by one of Success Magazine’s writers.  The statistic is related to the number of people who won’t follow through on the resolutions aka goals they set on New Year’s Day.  Tony said, “98% of the people who set resolutions will give up within six weeks.”

As you may imagine, I tweeted Tony’s comment because it seemed like useful information to share.  What happened afterward was absolutely mind blowing!  A guy retweeted my tweet but added a link to it without my approval.  I was displeased with this twitter user’s blatant disregard of etiquette, and I immediately tweeted a message politely requesting that he refrain from such behavior.

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Seven Top Immediate Influence Posts


Eventually any blog will have posts that are very popular for a number of reasons.  This blog isn’t an exception.  Over the weekend, I reviewed Google Analytics and the list you see below quickly emerged.  Enjoy!

7.  Strategic Influence Objective Number Two Example:

It is almost 2017! You’ve probably been thinking about what goals you want to achieve in the new year, have you not? In the days and weeks ahead, you will have many decisions to make about what actions to take to bring about the realization of your goals.

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6.  Ten Honest Things About Me You Don’t Want to Know:

On Monday, January 12th, I was tagged by MultiMedia Producer, Angel McClinton to reveal ten honest things about myself.  Unlike the incredibly talented Angel McClinton, I haven’t included a video presentation with my ten things.  Before I get started, you might want to click on Angel’s name to see her video and forget all about reading my ten things.  Just kidding.  Kinda!

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5.  What Stops People From Achieving What They Want:

Happy New Year!!!

2016 is behind us now and a new year has begun! By now, you’re off to a great start on achieving the goals you’ve set for 2017. However, you have probably run into some opposition. Typically, opposition shows itself in two ways – but I’m only going to write about one in this post. Ready?

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4.  One Big Web 2.0 Influence Mistake That Will Ruin Your Reputation:

On Friday, January 9th I tweeted a statistic Tony Robbins revealed while being interviewed by one of Success Magazine’s writers.  The statistic is related to the number of people who won’t follow through on the resolutions aka goals they set on New Year’s Day.  Tony said, “98% of the people who set resolutions will give up within six weeks.”

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3.  How to Deeply Influence Yourself and Others:

James Van Fleet once said, “Always think in terms of what the other person wants.”

During my nearly 10 years of marriage, I’ve discovered that one of the keys to a successful relationship is thinking in terms of what my wife wants.  For instance, there are times when my wife wants to watch a romantic movie when I’d prefer to watch an action movie.  You might be saying,”Great!  Let her watch her romantic movie and you go watch an action movie on another television.”  Good idea, my rational thinking friend.  However, if I were to act on that type of thinking my wife wouldn’t get what she really wanted it from the experience.  Connectedness. Guess what?  I want to feel that too.

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2.  50 Most Powerful and Influential Men in Social Media:

Last week, as you probably know, I published a list of the 50 Most Powerful & Influential Women in Social Media. It caused quite a stir on the internet. In fact, this blog was visited by over 2,000 unique visitors the day the list was published. I truly appreciate each of you who visited that day and the following days.

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1.  50 Most Powerful and Influential Women in Social Media:

In every industry there are a few people who are inarguably outstanding at what they do. In addition to that, they are typically charismatic, energetic, and creative. In an effort to find some of these people I asked my twitter friends to nominate people who they thought were some of the most powerful and influential women in Social Media. It was no surprise that they quickly and enthusiastically responded with the list of ladies below.

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With your success in mind,

Ron Hudson

Strategic Influence Objective Number Two Example


It is almost 2017! You’ve probably been thinking about what goals you want to achieve in the new year, have you not? In the days and weeks ahead, you will have many decisions to make about what actions to take to bring about the realization of your goals.

The most important decisions will involve your ability to think strategically before acting tactically. Indulge me for a moment and read this excerpt from my previous post titled, “Three Strategic Influence Objectives,” to garner a better understanding of my thoughts regarding thinking strategically before acting tactically:
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Negotiations Made Easy


Sometime ago a friend, client, and business partner of mine informed me that the VP of Finance at a company contacted him for advice. In their face-to-face meeting, this young gentleman, who was fresh out of college, humbly admitted that the company which used to generate about $25 million a year was quickly approaching Niagara Falls’ edge.

You see, unfortunately the company’s executives made some errors in judgment that apparently threatened to wipe the company out. In fact, by the time that initial meeting occurred, the company was over three quarters of million dollars in debt without any significant revenue. By the way, it was the only time I’d ever met men willing to admit they were in over their heads.
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3 Easy Ways to Influence People in the Age of Social Media


3 Ways to InfluenceSocial Networking and Social Media are the hottest topics in the business world right now. They’ve been written about in magazines, blogs, and newspapers. These days there are even stories about Social Networking and Social Media showing up on television news. As a result, tons of business people are attempting to implement these new marketing tactics to attract new customers as quickly as possible.

Here are three basic tools of subsconscious influence and persuasion to use, so that you strategically implement these tactics the right way.

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Curtailing Customer Returns


CurtailingPeter Drucker once said,”The best way to predict the future is to create it.” I fully agree! As a part of creating the future, we must include systematic processes that eliminate problems that exist today. The problem of customer returns or buyer’s remorse is what we will work to eradicate from our future in this post. First, I want to reveal some of my research about the reasons people return items and/or back out of deals.

In a survey conducted by the car industry, to determine why people didn’t buy, they discovered that customers feared not buying the right model, paying too much, or making the wrong decision altogether. Overcoming the same buying decision fears are a problem for many companies.

Therefore, it is my recommendation that your marketing department create a 2-step system that 1) keeps your product or service sold and 2) causes people to feel compelled to repurchase from you.

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