Influence and Persuasion: Why You Buy What You Buy
In a time of economic uncertainty, people tend to tighten their purse strings, only purchasing what’s needed. What’s great about that is most people in our society don’t buy what they need, they buy what they want. Don’t believe me? That’s fine. May I ask you a question? How...“Mr. Influence” Makes a Persuasion Mistake?
A few of weeks ago, while visiting my silvery-gray-haired, frail, and feisty, 99-year-old Grandmother in the hospital, I made a persuasion mistake. Yes, I did! More about that in moment. Anyway, my Grandmother was quite ill from dangerously high potassium levels, dehydration, and an inadequate level...Perceptual Persuasion Defined
Last week, if you visited my blog, you read a post titled Perceptual Persuasion, in which I revealed my experience of being betrayed by a friend. I hadn’t thought about that incident in many years – and I don’t know what reminded me of it. What I do know is that I wanted to tell...Perceptual Persuasion
What is Perceptual Persuasion? Hold your horses! First, let me tell you a brief story. One summer’s day, back when I was a tall and skinny teenager, sleeping late into the day after staying up all night, I was awakened by a noise outside my bedroom window. Initially, I lay there slightly...Strategic Influence Objective Number One Explained
On Thursday, November 20th, I posted an article to this blog titled Three Strategic Influence Objectives. In this post, I will briefly explain what you should do to achieve the #1 Strategic Influence Objective which is… Focus on being deepest in peoples’ hearts, instead of only being top of...Measuring Your Influence
Back in August of this year, I asked my Twitter friends what topic they would like for me to discuss on my radio show “Immediate Influence.” My Twitter friend, Rafiq Phillips @rafiq in Cape Town, South Africa suggested that I discuss “How to measure influence.” I thought this...

















































