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What Does it Take to Succeed?
After reading the title of this post, you probably repeated the question to yourself, “What does it take to succeed?” Now, here you are– curious to find out if your answer is similar to mine. What’s my answer? I’ll sum it up in the words I heard a tall gentleman with “big Donnie Osmond teeth” say back in the early 90s. “Success happens because every...
A restaurant’s artful use of influence that surprised and delighted me
“Aged and hand–cut especially for Friday’s, half a pound of one of the most flavorful, popular steaks around, expertly seasoned and fire–grilled to your order. Then glazed and served with our Jack Daniel’s glaze and creamy mashed potatoes.” “Honey, I’m ordering the Jack Daniel’s Flat Iron Works entree! It looks delicious!” After reading the same...
Old School Marketing Tactics that Influence Buying Decisions
Today we have access to all types of incredible technologies. Each technology offers varying benefits to the end user. The technologies that are capturing our attention, whether we are in the board room or the class room, involve social media. One of the main reasons is that social media allows us to easily reach people– locally and globally. However, I encourage you to remember the power...
How to Influence A Buying Decision – A Farmer’s Story
Welcome back! This post is a follow up to my previous post, “10 Powerful Offers that Influence Buyers Decisions in Your Favor.” However, as you can see, I haven’t provided another list of offers, but a story. The reason is that stories oft times convey messages much faster than other forms of communication. By the way, this particular story is a favorite amongst marketing consultants....
10 Powerful Offers that Influence Buyers Decisions in Your Favor
Today I, like you, will see or hear a number of commercials for a plethora of products and services. Naturally, we’ll ignore a significant amount of the commercials and continue focusing on whatever activity is a priority in the moment. That is, until one of the commercials is able to convey a message similar to the one at end of the following video. One of my favorite copywriter’s of...
Social Media Mastermind Tulsa
In cities around the U.S. and abroad, Twitter, Linkedin, and Facebook members are meeting in small and large groups to continue building their online relationships, offline. That’s a logical progression, wouldn’t you agree? Yesterday I had the privilege of leading one such meeting, titled “Social Media Mastermind Breakfast.” I’m grateful for the Tulsa professionals...
Conformity: The Influence of Social Media?
There I was sitting at my desk, back straight, shoulders slightly forward, rubbing my beard with my hand, and contemplating what I would write about when it dawned on me! “Write about conformity aka Social Proof as it relates to Social Media,” I said to myself. Then I questioned whether or not YouTube had a video that would help demonstrate the power of groups to influence behavior. ...
Seven Men With Long Lasting Influence
In years past, like me, you have witnessed the ascension of a few men to worldwide prominence. Each man impacted the lives of many in ways that led to new thoughts, actions, and results. As a matter of fact, you can probably remember the exact words specific men eloquently spoke many years ago that shifted your perspective about important issues. As I approach my 45th birthday, I decided to share...
